MentorPath® Blog

The years teach much that the days never know.

—Ralph Waldo Emerson

Obstacles: The Shadow Story of Desire

The way to solve the problem you see in life is to live in a way that makes the problem disappear.—Ludwig Wittgenstein, Culture and Value David Krueger MD Some time ago I saw a cartoon sequence of a dog straining at its leash, barking ferociously at a cat,...

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The Boomerang Effect and Neuromarketing

Facts are stubborn things, but our minds are even more stubbornJohn Adams David Krueger MD Facts and logic are not powerful tools to alter opinions.  Data is not a way to change minds.  It’s not how we decide.  Our minds do not follow the facts, but follow...

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The Neuroscience of Performance Resilience

David Krueger, M.D. More than education, more than experience, more than training, a person’s level of resilience will determine who succeeds and who fails. That is true in the cancer ward, it is true in the Olympics, and it is true in the Boardroom. Dean M. Becker...

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Mindful Spending and Money Psychology

David Krueger, MD You’re in a department store at the end of the month and see a sale of a pair of shoes you've been eyeing, yet you know that you need to pay essential bills in two days.  Without thinking about why you need the shoes or how you're going to pay them...

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