MentorPath® Blog

The years teach much that the days never know.

—Ralph Waldo Emerson

The Limits of a Single Story

David Krueger MD The problem with stereotypes is not that they are untrue, but that they are incomplete.  They make one story become the only story. Chimamanda Ngozi Adichie Author Chimamanda Ngozi Adichie recently spoke at a university about her book.  A student told...

read more

Intuition Meets Performance Science

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. Albert Einstein David Krueger MD I experienced a particular kind of energy in being at the room...

read more

Obstacles: The Shadow Story of Desire

The way to solve the problem you see in life is to live in a way that makes the problem disappear.—Ludwig Wittgenstein, Culture and Value David Krueger MD Some time ago I saw a cartoon sequence of a dog straining at its leash, barking ferociously at a cat,...

read more

The Boomerang Effect and Neuromarketing

Facts are stubborn things, but our minds are even more stubbornJohn Adams David Krueger MD Facts and logic are not powerful tools to alter opinions.  Data is not a way to change minds.  It’s not how we decide.  Our minds do not follow the facts, but follow...

read more