24 Considerations to Construct a New Money Story®

David Krueger MD When you want to change a habit, or create a new one, focus on the system, not just the goal. You always have the right to say yes or no; you have to be free to say No before you can be free to say Yes. Coming to the end of your past, even resolving...

Intuition Meets Performance Science

The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift. Albert Einstein David Krueger MD I experienced a particular kind of energy in being at the room at Chateau du...

Obstacles: The Shadow Story of Desire

The way to solve the problem you see in life is to live in a way that makes the problem disappear.—Ludwig Wittgenstein, Culture and Value David Krueger MD Some time ago I saw a cartoon sequence of a dog straining at its leash, barking ferociously at a cat, as if to...

The Boomerang Effect and Neuromarketing

Facts are stubborn things, but our minds are even more stubbornJohn Adams David Krueger MD Facts and logic are not powerful tools to alter opinions.  Data is not a way to change minds.  It’s not how we decide.  Our minds do not follow the facts, but follow our beliefs...