The Secret Language of Money

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The Secret Language of Money(McGraw Hill) by David Krueger MD is a guided tour to the subconscious meanings we give money, the conflicted ways our brain deals with money, the reasons we tend to make the same money mistakes over and over – and most importantly, how you can change all that.
The book personally and professionally explores understanding our relationship with money and how to change our money stories.  Even though your clients talk about money regularly, think about it daily, they may not know how to clearly and simply tell their money stories to themselves to see what needs to change.
Welcome to the world of neuroeconomics, the scientific intersection of psychology, economics, and neuroscience, and a growing field of study at business schools around the globe. It is a blend of cutting-edge science and real-world application to understand your clients’ relationships with money, and evolve their money stories.

Now a Business Bestseller translated into 10 languages.

  • Chinese (SF)
  • Chinese (LF)
  • French
  • German
  • Japanese
  • Korean
  • Portuguese
  • Russian
  • Spanish
  • Brazilian

Quoted on
Oprah’s Web Site:

“A fascinating exploration into how we think about money and why — and perhaps even more importantly, what we can do about it. I strongly recommend it.”

David Bach, #1 New York Times bestselling author of Start Late, Finish Rich and Fight For Your Money


“Quick question: Does dealing with/thinking about/earning/spending money make you happy, or does it stress you out? If it’s not making you happy, you need to read this extraordinary book, right away.”

Seth Godin, author of the New York Times bestseller Tribes


“Now more than ever, we need someone to help us make sense out of money and the crazy things we do with it. David Krueger is that voice of sanity.”

John Assaraf, CEO of OneCoach and coauthor of the New York Times bestseller The Answer


“Our relationship with money is like an iceberg: only the very tip is in plain sight. The authors do a masterful job of uncovering this information and helping us fix that relationship. Don’t be surprised if the result shows up in your bottom line.”

Bob Burg, coauthor of the international bestsellers The Go-Giver

“This is not a how-to of personal finance, it’s a how-much: How much has your personal money story been holding you back? And how much could you earn if you changed that?”

Chris Widener, author of the New York Times bestseller The Angel Inside


“For every thousand books written on personal finance and success, there is always that one gem that can truly make a difference in people’s lives. This is that book—and it’s a must-read!”

Cameron Johnson, television personality and author of You Call the Shots

“I have been writing about behavioral finance for years and have read a tonof books and papers on the topic.  Krueger’s book is the first I’veseen that offers effective, practical solutions for readers to overcomethe problems caused by brain physiology and psychology.”

Ric Edelman, #1 New York Times bestselling author of The Truth About Money and host of ABC Radio’s The Ric Edelman Show

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