OUR MONEY STORIES: The NeuroScience of Good and Bad Decisions
A money story is not someone’s income, expenses, assets, debt, or net worth. It’s their relationship with money: the plot and storylines of a money autobiography. A money story is the secret language of money at work: the unconscious tale you continually tell yourself about what you say with money, what it means to you, and what money says about you. It’s a running dialogue about how much you feel you deserve, how much you think you’re worth, and how much you assume you are capable of.
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To meaningfully address impulse purchases and other money behaviors requires understanding each person’s money story and its choice architecture. We can then illuminate the fundamental beliefs, assumptions, convictions, and conflicts about money. Our money stories tell us less about money and more about the human mind and its operations.
~David Krueger, MD